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How To Make Your Name Professionally

Think of yourself as a product on a grocery store shelf: Do you want to be a popular, sought-after brand like Kraft or do you want to be a generic, lifeless brand?

In many ways you’re viewed in your professional life like a brand in a grocery store. Without a shiny packaging, you’re just another cheap commodity that anyone can buy anywhere. But as a powerful and recognizable brand, you can charge more, appear more valuable, and ultimately get chosen over the generic guy next to you.

Much like popular brand names don’t appear overnight, making a professional name for yourself and raking in huge checks doesn’t happen incidentally. It takes a ton of work and requires you to leverage every possible outlet to get your professional name out there. Fortunately, making your name professional doesn’t require a huge marketing budget or a big name PR firm. You can do all the hard stuff yourself.

They are Watching You!

Spying Through KeyholesMany job seekers believe that their resume is the main (if not the only) source of information on their personality. Thus, they are trying hard to make the resume an impeccable piece of writing, presenting them from the best perspective. That is a right thing to do. However, one should not neglect other sources, speaking for what we are.

Since the modern information technologies are constantly improving and thus are earning the credence of a wider audience, on-line resources have become a recruiter’s number-one advisor. This means that all Internet activity under the real first and last names can be tracked by a prospective employer and used for forming a favorable/ unfavorable impression of an applicant’s personality.

Thus, strongly embed the idea in your mind: Human Resources specialists do not only background checks, but also hold on-line ‘investigations’. Scared?

Good news everyone! You can control a great deal of what is said about you on the Internet. It just requires some time and a little effort, since you need to review the following:

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